Shady Side Academy unleashed its new Bulldogs logos and branding on May 28, 2021. The athletics and spirit branding package includes primary, secondary and tertiary marks, plus sport-specific marks, a custom font, adjusted shades of the school’s blue and gold colors and a youthmark/mascot costume. The brand was designed by Rickabaugh Graphics, a nationally renowned firm that has created award-winning brands for professional teams, colleges, K-12 schools and sports organizations nationwide. View the full brand family
After narrowing down more than 600 mascot suggestions from the community to 22 semifinalists to 5 finalists, Shady Side Academy announced its new mascot and team name on Dec. 21, 2020 – the Bulldogs! Kind yet courageous, friendly yet dignified, strong and smart, the Bulldog embodies loyalty and tenacity – inherent traits that also describe our SSA community!