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Research Psychologist, Award-Winning Professor, and International Keynote Speaker Alison Fragale, Ph.D. '93 recently added Author to her impressive list of titles, publishing her first book "Likeable Badass: How Women Get The Success They Deserve" on September 3. 

On her social media, Fragale discussed her new book saying, "Based on my twenty years of work studying power, status, and perceptions, I know one thing is true: No fancy title, degree or achievement is going to get us the rewards we deserve if it doesn’t impact how others perceive us. So, I’m pulling back the curtain on decades of science to reveal what all successful women have in common — they have found their unique way to show up as a likeable badass. All we need to do is follow their lead." 

"Likeable Badass" is described as "equal parts behavioral science and life hacks, weaving together rigorous research with actionable advice and impactful stories from a diverse array of women." 

Fragale is the Mary Farley Ames Lee Distinguished Scholar of Organizational Behavior at UNC's Kenan-Flagler Business School. Her scholarship has been published in the most prestigious academic journals in her field, and featured in prominent media outlets such as The Wall Street Journal, The Washington Post, Financial Times, Boston Globe, and Inc. She's a sought-after keynote speaker and lives in Chicago with her family. 

You can find "Likeable Badass" at major booksellers including Barnes & Noble and Bookshop.org.